Feel The USA header img

Feel The USA

Client

Brand USA
KOL

Challenge

Amongst all the popular long-haul destinations, keeping the USA on top of Chinese travelers' minds while improving GoUSA account follower growth and SOV on social platforms.

Approach

Hylink partnered with Sina Weibo to shoot a 5-episode travel show featuring famous Chinese celebrity and singer,  Jane Zhang's, travel experience in the USA. The video series was launched on Weibo including feed ads and KOLs. Hylink also launched PR initiatives to amplify overall campaign impact. Hylink continued a social engagement campaign to reach a broader audience.

Results

0M+

Impressions

0M+

Social Content Views

0M+

Audience of PR Release

Case studies

NYC&CO
its-time-for-nyc-img

Digital Media - Creative - Social Media - KOL

IT’S TIME FOR NYC

SFO - SAN FRANCISCO
sfo-x-sf-travel-hong-kong-awareness-img

Digital Media - Creative

SFO x SF TRAVEL HONG KONG AWARENESS

NYC&CO
its-time-for-nyc-img

Digital Media - Creative - Social Media - KOL

IT’S TIME FOR NYC

SFO - SAN FRANCISCO
sfo-x-sf-travel-hong-kong-awareness-img

Digital Media - Creative

SFO x SF TRAVEL HONG KONG AWARENESS

NYC&CO
the-year-of-the-ox-img

Social Media - Creative

The Year of the Ox