Client
Challenge
Amongst all the popular long-haul destinations, keeping the USA on top of Chinese travelers' minds while improving GoUSA account follower growth and SOV on social platforms.
Approach
Hylink partnered with Sina Weibo to shoot a 5-episode travel show featuring famous Chinese celebrity and singer, Jane Zhang's, travel experience in the USA. The video series was launched on Weibo including feed ads and KOLs. Hylink also launched PR initiatives to amplify overall campaign impact. Hylink continued a social engagement campaign to reach a broader audience.
Results
0M+
Impressions
0M+
Social Content Views
0M+