SFO x SF TRAVEL HONG KONG AWARENESS

San Francisco, and its world class airport have been welcoming travelers to America for generations. In an effort to re-ignite tourism post-pandemic, and generate bookings from high net-worth travelers in Hong Kong, Hylink executed a focused media campaign across multiple channels and platforms.

We leveraged Facebook, Instagram, CTV, and DOOH ad placements to pinpoint the most effective platform for reaching our target audience. Our primary ad placements within social media were in-feed and stories across both platforms. CTV channels featured varying content lengths while maintaining consistent messaging. We also placed DOOH ads on selected screens during specific times of the day.